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Going Green in the News Ready to Make a ComebackLately Fewer Headlines and Less Television Have Been Green
Green news has been on the decline. With national conventions prepped to go green, eco coverage is ready to make a comeback.
Green was the hottest star to make headlines and television morning shows a few months ago. While more products and services are transitioning to green, the initiative is not making news like it did earlier this year. Nonetheless, as the U.S. political rallies hit the airwaves this fall, green news will make a comeback with both national conventions going green. The Big News: It's Easier Than Ever to Go GreenGreen has been one of the biggest unifying events in recent history, hitting the United States, Europe, China and many more places with the same focus – clean up and save the planet. The initiative has had great results – due in some part to the proliferation of news coverage. Recycle, reuse, reduce, replenish and sustain have become familiar words in vocabularies of community leaders, CEOs, designers, manufacturers, builders, car makers, educators and business advisors. The big news now is that the initiative is working. Community-wide curbside recycle programs are becoming more prolific. Community events seem to all have recycle bins available for participants to throw cans and paper. Consumer products such as clothing, building products, cleaning products, furniture and children’s toys all have offerings that are eco-friendly. Grocery store shelves are filled with green choices. Major manufacturers are upgrading procedures and practices to green. Utilities and automakers are in on the movement too. Keeping the News GreenWhile there are still plenty of web sites, magazines, organizations and green consultants keeping the movement in motion, the earlier commitment and coverage provided by the three major television networks that certainly helped spur all of the green activities has diminished. Walking past the magazine racks in local bookstores last spring, close to half of the magazines had green headlines on the covers. Today, the green stories can only be found on a few tables of contents. Keeping the green initiative alive depends on several factors – one is good, long term, continual media coverage. There is an old business saying “Out of sight, out of mind, out of business”. If green is out of the news, it will be out of the minds of citizens and the initiative could be out of business before it has a chance to fulfill its potential. A Few Places to Read About GreenThere are still places to find green information – many are web based. One print magazine, Plenty is published specifically for green living. Gogreen.org, treehugger.com, greenguide.com and worldwatch.org are just a few of the hundreds of web resources for green news. Stay tuned for new and increased coverage this fall especially when the 2008 U.S. Republican and Democratic national conventions turn green.
The copyright of the article Going Green in the News Ready to Make a Comeback in Green/Simple Living is owned by Patricia Faulhaber. Permission to republish Going Green in the News Ready to Make a Comeback in print or online must be granted by the author in writing.
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