Even an economic slump might not hit green businesses as hard as others, some believe. In fact, many eco-industry watchers say investing in more green business is the best way to stimulate the global economy.
According to the U.S. Conference of Mayors, "The potential growth in Green Jobs is significant in that it could be the fastest growing segment of the United States economy over the next several decades and dramatically increase its total share of employment." (U.S. Metro Economies: Current and Potential Green Jobs in the U.S. Economy)
The number of opportunities is growing daily as more and more people realize the benefits of making the transition to a cleaner, greener and healthier future. So let's look at some ideas to help you find the green business that's right for you:
- Use your "match-making" skills to connect eco-minded buyers with products that meet their needs. For example, Ecopreneurist writer Leah Edwards profiles Beth Gerstein, co-founder of Brilliant Earth, a business that sells conflict-free diamonds and jewelry made from recycled gold and platinum. Rather than invest in costly inventory upfront, Gerstein developed relationships with suppliers of ethical jewelry and arranged to work as a match-maker to bring them customers.
- Tap into a market trend. Concerns over numerous toy recalls, for instance, is driving many parents to seek out safer alternatives for their children. It's a trend that’s been a plus for Tim and Connie Long, who create wooden toys in their business, North Star Toys.
- Reconnect with the past. The Massachusetts-based Old Fashioned Milk Paint Company offers a brand of paint that used to be common in Colonial days: environmentally friendly paints made from a variety of pigments mixed with, yes, milk. That’s appealing not only to homeowners seeking an authentic look for their antique furniture or homes, but to parents who want to protect their families from the health-damaging VOCs (volatile organic compounds) found in many commercial paints.
- Find your green niche. If you’re a new Mom, for example, you might have done a lot of research to make sure your baby’s clothing, bedding, diapers, soaps and lotions are as natural as possible. That’s knowledge you could use to start your own eco-baby supply business, just like Lori Lee Helman did when she started the online store Momma’s Baby.
- Make the most of your green thumb. If you’re a natural gardener, you’ve got plenty of green business options. You could raise and sell organic starter plants in the spring and summer, or market organic herbs and vegetables to local chefs interested in providing more sustainable fare at their restaurants.
Coming soon: Even more ideas for starting a green business. (See "Starting a Green Business? Some Things to Consider")
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